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It's About People 2022: Embracing Digital Transformation: For a Sustainable and Ethical Future

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Digitalisation of Media - Dispersion of Views and Knowledge

MaruĊĦa Mavsar
Alma Mater Europaea - ECM

Due to the global increase in online presence, expert discussions on the consequences of media digitalisation for both the media themselves and various publics have predictably intensified during the epidemic years. Changing the work of editorial offices and the journalistic profession due to media convergence, changes of power relations in the information market, commercializing of media forms, involving users as information sources, changes of journalistic ethics and codes, innovation potentials of digital media, modern forms of censorship and fake news are some of the most common topics that have been analyzed under the global academic scrutiny for more than a decade. In the conference paper, we examined the presence and content of expert reflection on digital media transformation in Slovenia in the period 2018 -2021. This included two "ordinary" years and two years marked by the SARS-CoV-2 virus epidemic. Research and academic discourse on media digitalisation is very dispersed among disciplines, each tackling its own field of modern media transformation and we found only a few studies or professional proceedings that would address the current phenomena of digitalisation of communication and information channels interdisciplinary. The latter would contribute to a more comprehensive understanding of the challenges that the 'digital first' imperative of communication and business brings to society on a daily basis.



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