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Primary Healthcare and Deliberative Communication At Covid Times In The Age of Digitalization

Dubravka Jakšetić
Alma Mater Europaea - ECM

The paper's topic is healthcare communication in the age of digital revolution and during the Corona virus epidemic. As a result of the pandemic's circumstances and the significant effect of ICT, the communication environment is changing, both in terms of communication methods and media. Considering the current communication climate, affirming the principles of deliberative communication as communication that signifies and implies mutual respect among communicators is essential. Our research objective is whether current communication practices in primary healthcare institutions satisfy all stakeholders, particularly patients, at the time of COVID, and what can be done to change and enhance it. First and foremost, how does new information technology affect the quality of communication? It is essential to adapt rapidly to changes by constantly monitoring and listening to the demands of employees and end consumers, which includes patients. Only in this way will we be able to develop new or redesign current services and forms of communication, particularly through new technologies, assuring increased availability and efficiency.Our main idea is that both service providers and consumers are dissatisfied with the current communication system. This is the primary hypothesis from which we will develop additional secondary.



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