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It's About People 2022: Embracing Digital Transformation: For a Sustainable and Ethical Future

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Ethics Role In A Corporate Digital Transformation

Laura Lasaite
IPMA Assistant to the Vice President Administration & Finance and Executive Director Project Sciholo Coin
France

Technology was never neutral – there is a growing public concern about the ethical status of the technology, such as the AI, data leakage, Metaverse, etc. On the other hand, the CEOs are aware that companies driven by profit only are not that attractive to the investors anymore and are focusing on the ethical public image and sustainable long-term value of the investment. The fundamental ethics principles have withstood the test of time. According to the ACCA survey on Ethics for Sustainable AI Adoption in 2021, 61% of almost 6,000 respondents worldwide agreed that leaders in their organisation prioritise ethics as highly as generating profits, also, that the majority of those using AI have implemented an ethical framework for it in their organisation (72%) and considered the regulatory requirements for doing so (87%). Is this sufficient for the ethical and sustainable digital future? Given that 85% of CEOs accelerated digital initiatives during the pandemic in 2020-2021 as per Deloitte, the author is launching a survey to understand if ethical framework is enough for company’s digital transformation to be labelled as ethical and explores possibilities for the stakeholders to impose ethical behaviour on the corporate digital transformation.

 

 


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